A Survey of Independent Music Production and Distribution Among Independent Musicians in Jos, Plateau State

Independent music production has been democratised by digital tools, and examining how musicians in the North Central creative arts ecosystem navigate self-production and digital distribution provides insight into the decentralisation of Nigerian music industry infrastructure. This study surveyed independent music production and distribution practices among independent musicians in Jos, Plateau State, North Central Nigeria. A descriptive survey was employed, with structured questionnaires administered to 40 independent musicians recruited through Jos music communities and social media platforms. The survey assessed production equipment access, recording workflow, digital distribution channel use, revenue generation, and promotional strategy. Results showed that home recording studio setups (68 percent of respondents) using laptop-based digital audio workstations have replaced commercial studio dependence for most surveyed musicians. DistroKid and TuneCore were the most widely used digital distribution platforms, enabling access to international streaming services. Social media promotion through Instagram and TikTok was the primary marketing strategy for 87.5 percent of respondents. Monthly streaming income was below 20,000 naira for 72.5 percent, indicating limited revenue sustainability. Genre diversity was notable, with gospel (45 percent), Afrobeats (37.5 percent), folk fusion (22.5 percent), and praise music (20 percent) all represented. Industry mentorship and music business education were identified as critical unmet needs by 80 percent of respondents. The study recommends music entrepreneurship workshops, streaming royalty literacy programmes, and a Jos creative industries hub supporting independent music production.

Keywords: independent music production, digital distribution, Jos, Plateau State, music industry