Health Information-Seeking Behaviour and Digital Literacy Among Women of Reproductive Age in Taraba State

📖 ABSTRACT/OVERVIEW

Health information-seeking behaviour in the digital age is shaped by the intersection of digital literacy, internet access, and health literacy, yet understanding of these relationships in rural North East Nigeria is limited. This study investigates health information-seeking behaviour and digital literacy among women of reproductive age in Taraba State, examining how these factors interact to shape maternal and reproductive health outcomes. A cross-sectional survey of 480 women aged 15 to 49 years was conducted across urban, peri-urban, and rural communities in Jalingo, Wukari, and Zing Local Government Areas using multistage probability sampling. The survey instrument assessed internet use frequency, preferred health information sources, health information needs, digital literacy levels, and maternal health knowledge scores. Findings reveal that 56 percent of respondents seek health information primarily through peer networks rather than digital channels, with digital health information use concentrated among urban, educated women. Digital literacy scores are significantly positively correlated with maternal health knowledge (r = 0.48, p < 0.01), even after controlling for education level and residence. Radio remains the most trusted health information source across all residential categories. The study recommends a digital health literacy programme component within the Taraba State Primary Health Care Development Agency's community health outreach activities. Keywords: health information-seeking, digital literacy, reproductive health, Taraba State, maternal health.

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