Self-Directed Learning Among Market Traders in Onitsha, Anambra State

This study investigated the practice of self-directed learning among market traders in Onitsha, Anambra State, South East Nigeria. Market traders represent a significant segment of Nigeria's informal economy yet they are often excluded from formal adult education frameworks. Understanding how this population acquires knowledge and skills outside formal settings is essential for designing inclusive lifelong learning policies. The study employed a descriptive survey design with a sample of 200 traders drawn from Onitsha Main Market and Bridge Head Market. Data were gathered through structured questionnaires and in-depth interviews. Findings revealed that most traders engaged in self-directed learning activities such as peer consultation, independent reading of trade publications, participation in trade association seminars, and learning from experienced senior colleagues. Digital tools including mobile phones were increasingly being adopted for business-related learning, particularly for price monitoring and communication. However, low educational attainment among older traders limited their capacity for text-based self-learning. The study found a positive association between self-directed learning activity and business performance indicators such as profit margins and customer retention. Recommendations include organising short market-based learning workshops facilitated by adult education practitioners, creating illustrated Igbo-language trade guides, and partnering with traders' associations to embed learning structures within existing organisational activities. The findings offer implications for non-formal education providers seeking to engage informal sector workers. Keywords: self-directed learning, market traders, informal economy, Onitsha, lifelong learning.