Relationship between Total Quality Management and Organization Performance


The study was conducted to see the relationship between Total Quality Management and organization performance. Data was collected from the employees through questionnaires by using nonprobability sampling method. The study was completed with the help of primary data and secondary data. Secondary data was used to construct the literature review and introduction of variables. Primary data was gathered from the employees and have measured through using different descriptive analysis.

The study has performed mean analysis and standard deviation to see the respondent’s response to each question of different dimensions of Total Quality Management. It has been seen that most of the respondents have shown positive agreement towards top management commitment, customers focus, continuous improvement, and supplier quality management. According to respondent’s feedback, Coca-cola are practicing TQM practice and performances of Coca-cola such as financial performance, innovation performance, and quality performance are good and effective. The study has also identified that there is a positive and strong relationship between Total quality management and organization performance.

Table of Contents

1     CHAPTER.. 4

1.1      Introduction of the Project: 4

1.1.1       Introduction to Coca cola. 5

1.1.2       Rational of the study. 6

1.2      Background. 6

1.2.1       Total Quality Management: 6

1.2.2       Organization performance. 7

1.3      Objectives of the study. 7

1.4      Significance of the Study:- 7

2     Chapter 2 Research Methodology. 8

2.1      Type of Research. 8

2.2      Data Collection Sources:- 8

2.3      Data collection tool 8

2.4      Subjects/participants. 9

2.4.1       Research Population: 9

2.4.2       Sample size. 9

2.4.3       Sampling Technique: 9

2.5      Fieldwork/Data Collection: 9

2.6      Data processing and Data analysis. 9

3     Chapter 3 Data Analysis. 10

3.1.1       Demographic Section. 10

3.1.2       Descriptive Analysis. 13

3.1.3       Correlation Analysis. 15

3.2      Summary. 15

4     Conclusion, Recommendations and Limitation. 17

4.1      Conclusion. 17

4.2      Recommendations. 19

4.3      Limitation. 19

Reference. 20

Total Quality Management (TQM) is signposted to be a management or technical methods for any organization or firms focused on the quality, grounded on the contribution of all the employees and with the aim of achieving maximum benefits and long term satisfaction of customers by the all members of the organization and society. Nowadays Business environment is bringing a lot of changes in the quality improvement as well as Total Quality Management (TQM) as essential strategies and technique which help the company increase its Organization Performance (OP) in order to satisfy the customers after the execution of  Total quality management  (TQM).

It is also has been explored that Total Quality Management (TQM) is hereby collaboration of all employees with coordination of each other in order to produce the quality of goods and services so that organization full fill customers’ needs and demand.  Total Quality Management (TQM) is consisting of different superiority utensils and approaches, as well as various values and belief shared by all the employees of the same Organization (Gharakhani, 2013). Therefore TQM can be stated as tools that aim to produce and transfer more service effectively and efficiently with the help of other department and staff of the organization. (Lakhal, 2006).

Most of the scholars have introduced and explored a lot of Total Quality Management (TQM) practices but in which the number of practice is not recognized and unclear (Dean & Bowen, 1994).  On the other side Organization performance (OP) one of another aspect to attain efficient and effective organizational management procedures is to be considered as the performance of management and administrations. However, all these discussed elements are directly linked with the soundness of the financial position of the organization.



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