📖 ABSTRACT/OVERVIEW
Ethnic identity remains a powerful determinant of voting behavior in Nigerian electoral politics, with voters frequently aligning political preferences with ethnic affiliations in ways that override programmatic considerations. This study examines the influence of ethnic identity on voting behavior in Anambra State governorship elections, focusing on the 2021 election as the primary case. A descriptive survey design was employed, with structured questionnaires administered to 380 registered voters across the three senatorial zones of Anambra Central, Anambra East, and Anambra West. The Social Identity Theory was applied as the principal framework. Results indicate that 67% of respondents acknowledged that the ethnic or senatorial zone origin of candidates was an important consideration in their voting decision, exceeding the 48% who cited candidate competence as primary. Senatorial zone rotation of the governorship, an informal political norm in Anambra, was strongly endorsed by 73% of respondents as a fairness mechanism, reflecting how geographic ethnic identity mediates electoral expectations. Respondents who had lived in ethnically diverse urban settings demonstrated lower ethnic voting tendencies than rural respondents. Youth voters below 35 demonstrated marginally lower ethnic identity voting patterns than older cohorts, but the difference was not statistically significant. Political party affiliation played a weaker role than ethnic identity in predicting vote choice. Recommendations include civic education programs that promote issue-based electoral evaluation in Anambra, and research into the institutional incentives that sustain ethnic voting norms in the state. Keywords: ethnic identity, voting behavior, Anambra State, governorship election, social identity.
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