Study of the Effectiveness of Road Safety Campaigns by the Federal Road Safety Corps in Ogun State

Road safety campaigns are a key non-engineering intervention employed by regulatory agencies to reduce accident rates and promote responsible road use. This study evaluates the effectiveness of road safety campaigns conducted by the Federal Road Safety Corps (FRSC) in Ogun State, a South West state with high traffic volumes due to its proximity to Lagos and several industrial corridors. A descriptive survey was conducted with 200 road users comprising private and commercial drivers, motorcyclists, and pedestrians in Sagamu, Abeokuta, and Ijebu-Ode using structured questionnaires and a campaign exposure checklist. The study measures awareness levels of campaign messages, reported behaviour changes, recall of specific safety messages, and attitudes toward FRSC enforcement activities. Findings show that campaign awareness is high (78 percent) among respondents, with radio and roadside signage identified as the most effective channels. However, the translation of awareness into sustained behaviour change is limited, with fewer than 40 percent of respondents reporting any change in driving habits following campaign exposure. Seasonal campaigns ahead of major holidays are rated as more effective than periodic standalone events. The study recommends the adoption of behaviour change communication models, post-campaign evaluation surveys, targeted messaging for commercial vehicle operators, and greater use of social media and community radio for campaign dissemination. These findings advance the evidence base for road safety communication strategy in South West Nigeria. Keywords: road safety campaigns, FRSC, Ogun State, behaviour change, traffic safety.