Green Packaging Adoption and Consumer Perception Among Retail Businesses in Ibadan, Oyo State

This study examines the adoption of green packaging and its influence on consumer perception among retail businesses in Ibadan, Oyo State, South West Nigeria. Growing environmental awareness, regulatory pressure, and shifting consumer preferences have pushed packaging sustainability to the forefront of supply chain management discussions globally and increasingly in Nigerian retail contexts. Using a descriptive survey design, data were collected from 110 retail outlet managers and 200 consumers in the Bodija, Challenge, and Agodi Gate retail districts of Ibadan. The study assesses the level of green packaging adoption among retailers, the drivers and barriers to adoption, and how packaging sustainability attributes influence consumer purchase intention and brand loyalty. Green packaging is operationalised through biodegradability, recyclability, reduced material use, and eco-labelling. Consumer perception is measured using a validated Likert-scale instrument. Descriptive statistics and chi-square tests are used to analyse the data. The study draws on recent literature on sustainable packaging, consumer behaviour, and corporate environmental responsibility in African retail markets. Findings are expected to reveal a growing but uneven adoption rate across retail segments, with cost concerns cited as the most significant barrier. The study will also establish whether consumer willingness to pay a premium for sustainably packaged products is sufficient to incentivise broader adoption. Recommendations are targeted at retailers, packaging manufacturers, and state environmental agencies. Keywords: green packaging, consumer perception, retail, Ibadan, sustainability.