Integrated Logistics Management and Organisational Competitiveness in the Cement Industry: A Study of BUA and Dangote Cement Distribution Networks

This study examines how integrated logistics management contributes to organisational competitiveness in the cement industry, with a focus on the distribution networks of BUA Cement and Dangote Cement across North West, North Central, and South West Nigeria. The Nigerian cement industry is one of the most logistics-intensive sectors of the economy, with distribution networks spanning hundreds of kilometres to serve construction markets in all geopolitical zones. Integrated logistics management, encompassing coordinated transport, warehousing, order management, and customer service functions, is theorised as a source of sustained competitive advantage. Using a descriptive analytical design, data were gathered from 70 distribution managers, logistics coordinators, and dealer network managers across regional distribution offices of both firms. Integration level is assessed through the extent of coordinated planning, information system linkages, joint scheduling, and performance accountability across logistics functions. Competitiveness is measured through market share indicators, dealer satisfaction scores, distribution cost per tonne per kilometre, and order delivery cycle time. Regression analysis is used to test the relationship between integration levels and competitiveness outcomes. The study draws on integrated logistics and competitive strategy literature. Findings are expected to confirm that firms with higher logistics integration achieve better dealer satisfaction and lower distribution costs. Recommendations address logistics directors at cement firms, industry regulators, and logistics service partners on sustaining integration investments in competitive high-volume distribution contexts. Keywords: integrated logistics management, competitiveness, cement industry, BUA Cement, Dangote Cement.