Broadcast Regulations and the Promotion of Nigerian Music Content on Radio Stations in Ogun State

This study examines the impact of broadcast content regulations on the promotion of Nigerian music on radio stations in Ogun State, South West Nigeria. The National Broadcasting Commission mandates that a minimum percentage of music broadcast on Nigerian radio stations must be indigenous content, with the aim of supporting local artists and preserving cultural diversity. However, compliance with this regulation and its actual effect on the visibility of Nigerian artists, particularly those outside the mainstream Afrobeats genre, remain inadequately assessed. This research investigates current programming practices, indigenous music airplay percentages, compliance mechanisms, and programme directors' attitudes toward local content mandates across 10 radio stations in Ogun State. A mixed-methods design employs structured questionnaires administered to programme directors, structured airplay monitoring over a four-week period, and semi-structured interviews with station managers and selected Nigerian music artists. The study draws on broadcast regulation theory, cultural policy analysis, and recent media studies from West Africa. Findings will assess the gap between regulatory requirements and actual broadcast practice and identify barriers to compliance including commercial pressures, listener preference data, and administrative enforcement weaknesses. Recommendations address regulatory reform and artist promotion mechanisms. Keywords: Broadcast regulation, Nigerian music, radio airplay, local content, Ogun State.