📖 ABSTRACT/OVERVIEW
This study examines the relationship between employee motivation and productivity in selected manufacturing firms in Kano State, located in Nigeria's North West geopolitical zone. Motivated by growing concerns about declining output levels and high labour turnover in the region's industrial sector, the research adopts a descriptive survey design. Primary data were gathered through structured questionnaires administered to 180 employees and supervisors drawn from three manufacturing companies. Secondary data were sourced from company annual reports and published literature within the last five years. The study is anchored on Herzberg's Two-Factor Theory and Maslow's Hierarchy of Needs to explain motivational dynamics in an indigenous industrial setting. Findings reveal that intrinsic motivators, particularly recognition, career advancement opportunities, and job enrichment, have a stronger positive correlation with productivity than extrinsic factors such as salary increments alone. The research also identifies a significant disconnect between management's motivational strategies and employees' actual preferences, contributing to persistent underperformance. Recommendations include the adoption of a blended motivation framework that integrates both financial and non-financial incentives, regular staff appraisal systems, and open communication channels between management and labour. This study contributes to the existing body of knowledge on human resource management in Nigeria's industrial sector and provides practical insights for plant managers, HR practitioners, and policy makers operating in Northwest Nigeria. Keywords: employee motivation, productivity, manufacturing firms, Kano State, human resource management
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