Green Business Strategy and Corporate Reputation Among Nigerian Consumer Goods Companies

This study explores the relationship between green business strategy adoption and corporate reputation among consumer goods companies in Nigeria. Growing consumer awareness of environmental sustainability and increasing regulatory pressure from the Federal Ministry of Environment have pushed companies to reconsider their environmental strategies. The research adopts a descriptive survey design targeting brand managers, corporate social responsibility officers, and marketing directors of eighteen consumer goods companies operating across Lagos, Kano, and Enugu. A total of 108 respondents were selected through stratified sampling. Data were collected using structured questionnaires and supplemented by documentary analysis of sustainability disclosures. Data analysis employed descriptive statistics and Pearson correlation. Findings show a significant positive correlation between the depth of green strategy implementation and corporate reputation scores as measured by consumer perception surveys and industry rankings. Companies that embed environmental criteria into their supply chain sourcing, packaging design, and waste management practices consistently outperform peers on reputational metrics. The study also finds that transparent environmental reporting amplifies the reputational benefits of green strategy. The research concludes that Nigerian consumer goods companies must treat green strategy as a reputation management tool and integrate it into their core strategic frameworks. Keywords: green business strategy, corporate reputation, consumer goods, Nigeria, environmental sustainability.