Marketing

Postgraduate
All PG Topics PGD Masters PhD
1

Competitive Intelligence Gathering and Marketing Strategy Formulation in Nigerian Pharmaceutical Firms

PGD
2

Strategic Pricing in Nigerian Competitive Markets: A Case Study of the Telecommunications Industry

PGD
3

Application of Marketing Analytics in Customer Segmentation by Nigerian Commercial Banks: A Professional Study

PGD
4

Salesperson Competency Development and Customer Relationship Quality in Nigerian B2B Markets

PGD
5

Management of Digital Advertising Budgets and Return on Investment in Nigerian SMEs

PGD
6

Relationship Between Market Orientation and Firm Performance in Nigerian Insurance Brokerage Firms

PGD
7

Channel Partner Management and Market Coverage Effectiveness in Nigerian Consumer Goods Companies

PGD
8

Social Media Strategy and Brand Community Building Among Nigerian E-Commerce Firms

PGD
9

Export Marketing Strategy and Internationalisation of Nigerian Agro-Export Firms: A Focus on Sesame Producers in Borno State

PGD
10

Pricing Psychology Techniques in Nigerian Retail Banking: Management Application and Customer Response

PGD
11

Brand Repositioning Strategies and Market Share Recovery: Evidence from Nigerian Manufacturing Companies

PGD
12

Consumer Behaviour Profiling and Target Market Selection in Nigerian Retail Banking: A Professional Application Study

PGD
13

Marketing Information Systems and Decision-Making Quality in Nigerian Commercial Banks

PGD
14

Trade Marketing Strategies and Retail Shelf Performance in the Nigerian Consumer Goods Industry

PGD
15

Integrated Marketing Communications Effectiveness in Nigerian Telecommunications: A Management-Level Analysis

PGD
16

Corporate Branding Strategy and Competitive Advantage in the Nigerian Fast-Moving Consumer Goods Sector

PGD
17

Supply Chain Integration and Marketing Performance in Nigerian Manufacturing Firms: Evidence from Aba Industrial Cluster

PGD
18

Customer Experience Management and Brand Equity in Nigerian Luxury Hotels: A Management Perspective

PGD
19

Strategic Application of Digital Marketing Tools for Customer Acquisition in Nigerian Microfinance Banks

PGD
20

Sales Force Management Practices and Revenue Performance in Selected Nigerian Insurance Companies

PGD

20 topic(s) found