Factors Influencing the Purchase of Processed and Packaged Foods Among Urban Consumers in Abuja, Federal Capital Territory

The rapid growth of the processed and packaged food sector in Nigeria reflects shifting consumer preferences driven by urbanisation, rising incomes, and changing lifestyles. Understanding the factors that influence purchase decisions is essential for both public health policy and food industry stakeholders. This study examined factors influencing the purchase of processed and packaged foods among urban consumers in Abuja, Federal Capital Territory. A descriptive survey design was employed, with 280 adult consumers interviewed at supermarkets and open markets across three area councils. A structured questionnaire covering product attributes, labelling, price, convenience, and health perceptions was administered. Data analysis involved descriptive statistics and multiple regression. Results showed that convenience, taste, brand recognition, and availability were the primary drivers of purchase decisions. Nutritional labelling had limited influence on buying behaviour, as most respondents reported not reading or understanding nutrition labels. Price sensitivity was high among middle-income consumers, who often substituted premium brands with cheaper alternatives. Health-conscious consumers showed preference for products with reduced sugar and sodium content. The study recommends mandatory simplification of nutrition labelling on packaged foods and consumer education campaigns on interpreting food labels. Keywords: processed food, purchase behaviour, nutrition labelling, Abuja, consumer perception