Marketing

1

Consumer Financial Literacy, Marketing Communication Design, and Financial Inclusion Outcomes in Rural Nigeria: A Theoretical and Empirical Synthesis

PhD
2

Exploring Marketing’s Contribution to the Sustainable Development Goals in Nigerian Firms: A Critical Theoretical Investigation

PhD
3

Brand Attachment and Consumer Resilience to Negative Brand Information: A Neuroscientific and Behavioural Investigation in Lagos

PhD
4

Towards an Integrated Model of Marketing Channel Conflict, Power Dynamics, and Channel Performance in Nigerian FMCG Distribution Networks

PhD
5

Artificial Intelligence in Marketing Decision Support: Adoption Dynamics, Managerial Trust, and Competitive Implications in Nigerian Firms

PhD
6

The Moderating Role of National Culture on the Effectiveness of Global Standardised Marketing Campaigns in Sub-Saharan Africa: Evidence from Nigeria

PhD
7

Corporate Social Responsibility, Stakeholder Theory, and Marketing Strategy Integration in Nigerian Extractive Industry Firms

PhD
8

Consumer Psychological Empowerment in Digital Marketplaces and Its Implications for Marketing Practice in Nigeria

PhD
9

Exploring the Relationship Between Marketing Ethics, Corporate Governance, and Financial Performance in Nigerian Listed Companies

PhD
10

Institutional Voids, Marketing Strategy, and Firm Performance in Nigerian Agribusiness: A Comparative Multi-Sector Analysis

PhD
11

Consumer Vulnerability, Predatory Marketing Practices, and the Ethics of Targeting in Nigerian Financial Services Markets

PhD
12

Theorising the Marketing-Development Nexus: How Bottom-of-Pyramid Marketing Strategies Shape Inclusive Growth in Northern Nigeria

PhD
13

The Role of Marketing Ambidexterity in Balancing Exploitation and Exploration in Nigerian Consumer Goods Firms: A Longitudinal Investigation

PhD
14

Disruptive Innovation in Marketing Channels: How Fintech and Mobile Commerce Are Reshaping Retail Distribution in Nigeria

PhD
15

Brand Equity Creation Through Sponsorship of Indigenous Nigerian Cultural Events: A Longitudinal Experimental Investigation

PhD
16

Platform Ecosystem Dynamics and Value Co-Creation in Nigerian Digital Marketplaces: A Complex Adaptive Systems Perspective

PhD
17

Investigating the Nexus Between Consumer Neuroscience, Implicit Attitude Formation, and Brand Choice in Nigerian FMCG Markets

PhD
18

A Theory of Marketing Resilience in Nigerian Firms: Institutional Pressures, Strategic Marketing Adaptation, and Performance Outcomes

PhD
19

Cultural Value Orientations, Consumer Identity, and Brand Meaning Co-Creation in Multi-Ethnic Nigerian Consumer Markets

PhD
20

Towards a Theoretical Framework for Digital Marketing Transformation and Sustainable Competitive Advantage in Nigerian Emerging Market Firms

PhD
21

Relationship Quality and Customer Advocacy Behaviour Among Corporate Banking Clients in South East Nigeria

Masters
22

Advertising Localisation and Consumer Response: Evidence from Multinational Brands Operating in Northern Nigeria

Masters
23

Antecedents of Consumer Trust in Nigerian E-Commerce Platforms: A Quantitative Investigation

Masters
24

Customer Engagement and Brand Performance in the Nigerian Fast-Food Industry: An Analytical Investigation

Masters
25

Pricing Fairness Perceptions and Customer Loyalty in the Nigerian Electricity Distribution Sector

Masters
26

Experiential Marketing and Brand Loyalty in the Nigerian Telecommunications Industry: A Structural Equation Modelling Approach

Masters
27

Social Influence and Consumer Adoption of Fintech Payment Solutions in North West Nigeria: A Quantitative Study

Masters
28

Customer Lifetime Value Analysis and Marketing Investment Optimisation in Nigerian Commercial Banks

Masters
29

Market Entry Strategies and Performance of Foreign Retail Brands in Nigeria: An Empirical Assessment

Masters
30

Omnichannel Marketing Strategy and Customer Purchase Experience in Nigerian Retail: Evidence from Lagos and Abuja

Masters
31

Determinants of Brand Switching Behaviour Among Mobile Network Subscribers in Nigeria: An Empirical Investigation

Masters
32

The Effect of Country-of-Origin Cues on Consumer Evaluation of Foreign Food Products in Nigerian Urban Markets

Masters
33

Service Innovation and Customer Retention in Nigerian Mobile Money Services: A Quantitative Analysis

Masters
34

Analysing the Relationship Between Market Orientation, Entrepreneurial Orientation, and Marketing Performance of Agro-Processing Firms in North East Nigeria

Masters
35

Digital Marketing Capability and Competitive Advantage Among Nigerian SMEs: The Mediating Role of Innovation

Masters
36

Neuromarketing and Its Application to Retail Consumer Behaviour in South East Nigeria: An Empirical Study

Masters
37

Social Media Marketing Intensity and Brand Equity Dimensions: An Empirical Investigation in the Nigerian Banking Sector

Masters
38

Mediating Role of Customer Satisfaction in the Relationship Between Service Quality and Customer Loyalty in Nigerian Telecommunications

Masters
39

Green Marketing Practices and Purchase Behaviour of Environmentally Conscious Consumers in Nigerian Urban Markets

Masters
40

Influence of Electronic Word-of-Mouth on Hotel Selection Decisions: Evidence from Nigerian Business Travellers

Masters
41

Competitive Intelligence Gathering and Marketing Strategy Formulation in Nigerian Pharmaceutical Firms

PGD
42

Strategic Pricing in Nigerian Competitive Markets: A Case Study of the Telecommunications Industry

PGD
43

Application of Marketing Analytics in Customer Segmentation by Nigerian Commercial Banks: A Professional Study

PGD
44

Salesperson Competency Development and Customer Relationship Quality in Nigerian B2B Markets

PGD
45

Management of Digital Advertising Budgets and Return on Investment in Nigerian SMEs

PGD
46

Relationship Between Market Orientation and Firm Performance in Nigerian Insurance Brokerage Firms

PGD
47

Channel Partner Management and Market Coverage Effectiveness in Nigerian Consumer Goods Companies

PGD
48

Social Media Strategy and Brand Community Building Among Nigerian E-Commerce Firms

PGD
49

Pricing Psychology Techniques in Nigerian Retail Banking: Management Application and Customer Response

PGD
50

Export Marketing Strategy and Internationalisation of Nigerian Agro-Export Firms: A Focus on Sesame Producers in Borno State

PGD
51

Brand Repositioning Strategies and Market Share Recovery: Evidence from Nigerian Manufacturing Companies

PGD
52

Consumer Behaviour Profiling and Target Market Selection in Nigerian Retail Banking: A Professional Application Study

PGD
53

Marketing Information Systems and Decision-Making Quality in Nigerian Commercial Banks

PGD
54

Trade Marketing Strategies and Retail Shelf Performance in the Nigerian Consumer Goods Industry

PGD
55

Integrated Marketing Communications Effectiveness in Nigerian Telecommunications: A Management-Level Analysis

PGD
56

Corporate Branding Strategy and Competitive Advantage in the Nigerian Fast-Moving Consumer Goods Sector

PGD
57

Supply Chain Integration and Marketing Performance in Nigerian Manufacturing Firms: Evidence from Aba Industrial Cluster

PGD
58

Customer Experience Management and Brand Equity in Nigerian Luxury Hotels: A Management Perspective

PGD
59

Sales Force Management Practices and Revenue Performance in Selected Nigerian Insurance Companies

PGD
60

Strategic Application of Digital Marketing Tools for Customer Acquisition in Nigerian Microfinance Banks

PGD
61

Perceived Value and Purchase Intention of Premium Smartphone Brands Among Youth in Maiduguri, Borno State

Undergraduate
62

The Effectiveness of Billboard Advertising on Brand Recall Among Commuters in Kano Metropolis

Undergraduate
63

Brand Personality and Consumer Purchase Behaviour: A Study of Sportswear Brands in Lagos

Undergraduate
64

The Impact of After-Sales Service on Customer Satisfaction in the Nigerian Automobile Industry: A Focus on Dealers in Abuja

Undergraduate
65

Consumer Attitude Towards Green Packaging Among Urban Shoppers in Benin City, Edo State

Undergraduate
66

The Effect of E-Commerce Platforms on the Market Reach of Artisanal Producers in Cross River State

Undergraduate
67

Advertising Spending and Revenue Generation in Selected Nigerian Consumer Goods Firms

Undergraduate
68

The Relationship Between Price Perception and Consumer Willingness to Try New Food Products in Oyo State

Undergraduate
69

Event Marketing and Brand Visibility: A Study of Nigerian Music Festival Sponsors in Lagos

Undergraduate
70

Consumer Trust and Adoption of Mobile Banking Services in Sokoto State

Undergraduate
71

The Role of Packaging Colour in Brand Recognition Among Low-Literacy Consumers in Rural Kebbi State

Undergraduate
72

Market Penetration Strategies of Chinese Consumer Electronics Brands in Nigerian Markets: A Study in Kano

Undergraduate
73

The Effect of Neuromarketing Stimuli on Consumer Behaviour in Nigerian Retail Environments: A Study in Lagos

Undergraduate
74

Brand Extension Strategy and Consumer Acceptance: Evidence from the Nigerian Dairy Industry in Kaduna

Undergraduate
75

Customer Complaint Handling and Service Recovery in the Nigerian Aviation Industry: Passengers’ Perspective

Undergraduate
76

The Influence of Price Consciousness on Organic Food Purchase Behaviour in Enugu Metropolis

Undergraduate
77

Marketing Mix Strategies and Sales Growth in the Nigerian Paint Industry: A Focus on Manufacturers in Ogun State

Undergraduate
78

The Effect of Customer Service Quality on Repeat Purchase Behaviour in Nigerian Online Fashion Retail

Undergraduate
79

Perception of Green Marketing Practices Among Environmentally Conscious Consumers in Abuja

Undergraduate
80

Channel Distribution Strategy and Market Penetration of Agro-Allied Products in Benue State

Undergraduate
81

Public Relations Activities and Organisational Image: A Study of Selected Manufacturing Firms in Owerri, Imo State

Undergraduate
82

Online Customer Reviews and Their Influence on Hotel Booking Decisions in Calabar, Cross River State

Undergraduate
83

The Role of Trade Fairs in Promoting Nigerian Manufactured Goods: Evidence from the Kaduna International Trade Fair

Undergraduate
84

Loyalty Programme Effectiveness and Consumer Switching Behaviour in Nigerian Supermarkets: A Case Study in Ibadan

Undergraduate
85

Effect of Guerrilla Marketing Tactics on Brand Awareness Among Youth Consumers in Lagos

Undergraduate
86

Market Segmentation and Product Positioning in the Nigerian Bottled Water Industry: A Case Study in Ogun State

Undergraduate
87

The Effect of Influencer Marketing on Purchase Intention for Beauty Products Among Female Consumers in Port Harcourt

Undergraduate
88

Corporate Social Responsibility and Customer Brand Loyalty in the Nigerian Telecommunications Industry

Undergraduate
89

Consumer Perception of Made-in-Nigeria Products Versus Imported Goods: A Survey in Ibadan

Undergraduate
90

Effect of Store Atmosphere on Shopping Experience and Patronage Intention: A Study of Shopping Malls in Abuja

Undergraduate
91

Advertising Appeals and Consumer Attitude Towards Insurance Products in Kaduna State

Undergraduate
92

The Impact of Word-of-Mouth Marketing on Purchase Decisions in the Hair Care Industry: A Study in Aba, Abia State

Undergraduate
93

Digital Payment Systems and Consumer Confidence in E-Commerce Transactions in Lagos

Undergraduate
94

Sales Promotion Techniques and Impulse Buying Behaviour in Retail Supermarkets in Enugu State

Undergraduate
95

Influence of Celebrity Endorsement on Brand Perception Among University Students: A Survey in Ibadan, Oyo State

Undergraduate
96

Branding Strategies and Customer Loyalty in the Nigerian Fast-Food Industry: A Case Study of Selected Outlets in Abuja

Undergraduate
97

Pricing Strategy and Sales Performance: Evidence from Small and Medium Enterprises in Onitsha, Anambra State

Undergraduate
98

The Role of Packaging Design in Consumer Buying Decisions: A Study of Packaged Food Products in Kano State

Undergraduate
99

Relationship Marketing and Customer Retention in Nigerian Commercial Banks: A Study of First Bank Branches in Port Harcourt

Undergraduate
100

The Effect of Social Media Marketing on Consumer Purchase Behaviour: A Study of Young Adults in Lagos State

Undergraduate

100 topic(s) found